Migration Solutions Center: a site with leads straight into the CRM
Client:
Migration Solutions Center
Segment:
Migration and citizenship
Result:
About 5 requests a day
Direction:
Web development
Site:
migration-solutions.center
The task
The Migration Solutions Center helps compatriots from Israel, Germany, the US and other countries obtain Russian citizenship.
Requests came from many places and got lost between messengers, email and spreadsheets. The center needed a site that explains the programs and hands every request straight to a manager.
What we did
- Built a 26-page site: services, programs, countries, a blog and FAQ.
- Placed a request form on the key screens and put the phone, WhatsApp and Telegram in the header.
- Wired the forms into the LPTracker CRM: a request reaches the manager the same minute, with no manual copying.
- Packed the site into Docker and deployed it on its own domain, migration-solutions.center.
- Connected Yandex Metrica with session replay and form analytics, Google Analytics and both webmaster tools.
- Built a network of 19 branches in Yandex Business under the center’s brand: one name, logo, working hours and a price list of 30 services.
- Promote the branches on Maps and launched ads in Yandex Business.
Outcome
The center steadily gets about 5 requests a day from search, Yandex and Yandex Maps.
Requests from the site land in the CRM in real time, the manager picks them up at once, and the counters show which pages and branches bring requests.
