Natalia Romanova: customer journey map, website and funnel for a psychologist
Client:
Natalia Romanova, strategic psychologist
Segment:
Psychology, business mentoring
Result:
A new funnel and a 58-page site
Direction:
Strategy, websites, Yandex Maps
Site:
natali.neurounit.ai
The task
Natalia Romanova (Tikhonova) is a strategic psychologist and business mentor. She has two audiences: owners and executives with the flagship program “Anti-entropy of Leadership”, and private clients aged 40+.
Clients came from social media, but the path to booking was tangled: links led to different places, some were broken, and the site was a single page.
What we did
- Audited every touchpoint: Instagram, YouTube, Dzen, VK, the Telegram channel and courses. Checked every link and found broken ones: a non-existent bot, a test returning 404 and a dead domain.
- Drew the current customer journey in Miro: 71 elements and 63 connections from social media to request and payment.
- Built the target funnel: the channel and a warm-up bot, a free consultation after the bot, a diagnostic session for executives, direct booking from search and Maps, a call and a proposal for companies. Marked 9 leaks and the fix for each.
- Collected keywords across 179 Wordstat masks and a 58-page site structure: private clients, executives and business, programs, prices and the blog.
- Built a new site with a blog and consultation booking, and are preparing a Yandex Maps listing and a warm-up Telegram bot.
Outcome
Instead of scattered links Natalia has one clear funnel: every channel leads to booking, and the leaks are closed.
The site and blog become the main entry from search, and the business section captures demand with low competition.
