Vet drugs on marketplaces: niche and leaders analytics

The task: understand the volume of the imported vet-drug niche on Wildberries and Ozon and see who holds it, before entering the marketplace.

We collected and consolidated the purchase list into 41 drugs, pulled revenue, shares and top suppliers for every card.

Outcome: the WB niche is valued at 688M rubles for the period, two drugs are seen to drive 71% of the basket's revenue, and it is clear who the competition will be.